In a bold move to empower creators with more ways to earn directly from their audiences, Melbourne-born tech unicorn Linktree has rolled out a suite of monetisation tools that signal a major shift in the link-in-bio landscape.
These new features are a direct nod to the needs of modern creators, especially here in Australia, who are increasingly seeking alternatives to traditional platforms like Patreon or third-party eCommerce setups. The focus is direct-to-audience income. And it’s looking like a huge win for digital entrepreneurs, educators, influencers and independent artists alike.
What’s New?
Linktree’s new monetisation suite includes: 
- Course Creation & Sales (powered by Kajabi)
- Digital Product Sales (e-books, templates, guides, etc.)
- Shoppable Storefronts with affiliate earnings
- Sponsored Link Opportunities with brands
- “Rewards” Program for hitting growth milestones
- A Unified Wallet to track and manage earnings
It’s all housed under a new “Earn” section in the Linktree app and website. This makes monetisation seamless, centralised and scalable.
Why This Matters for Aussie Creators
For Australian creators, educators and solopreneurs, these features open up new pathways for selling without borders. You no longer need a separate website, Shopify store or Gumroad account to commercialise your content. Whether you’re a fitness coach in Sydney, a design freelancer in Melbourne or a niche content creator in Perth, Linktree is becoming a fully-fledged storefront.
And because everything funnels through a Stripe integration and a universal wallet, creators can get paid faster and track all their earnings in one place. This is key for financial management and tax compliance in Australia.
Courses, Without the Overhead
One of the biggest announcements is Linktree’s partnership with Kajabi, allowing creators to build and sell courses directly from their profile. This makes it easier than ever to turn expertise into income. Think of a music producer selling a mixing tutorial, or a wellness coach offering a 4-week program.
Before, creators would have to set up Kajabi or Thinkific separately and drive traffic there. Now, the entire funnel, from discovery to purchase, can happen on Linktree.
Digital Products, Done Right
While Linktree previously enabled digital sales via SendOwl, this rollout removes that third-party layer entirely. Digital downloads like eBooks, templates, Lightroom presets and more can now be listed, sold and fulfilled directly within the Linktree ecosystem. Importantly, pricing is flexible and based on your subscription tier. This means there’s room for growth without big upfront costs.
A More Local Take on Affiliate Marketing
The launch also includes shoppable storefronts, where creators can earn commissions from popular global brands. There’s strong potential here for local Australian partnerships. As affiliate infrastructure matures, we can expect more integration with Aussie retailers and niche brands wanting to tap into creator-led communities.
The Sponsored Links feature also gives creators a direct way to earn from brand partnerships. No middlemen needed. A follower subscribes to a service like Binge or purchases through a campaign link? You earn. Simple.
Building Real Creator Businesses
At the core of this update is something bigger. Linktree isn’t just a place for links anymore. It’s a monetisation engine. CEO Alex Zaccaria put it best. “Creators or many people around the world have something to share, have something to teach. We want to make that far more accessible.”
In a digital economy where ownership and autonomy are key, Australian creators now have one more powerful tool in their belt.
Final Thoughts
With over 70 million users globally and deep roots in the Aussie tech scene, Linktree’s move toward an integrated monetisation platform could redefine what it means to be a full-time creator. This isn’t just about links anymore. It’s about business.
Whether you’re selling knowledge, digital assets or your influence, Linktree’s updates make it easier to do it all from one place, and get paid for it.
