Game, Set, Cheers.
He’s anything but ordinary—on or off the tennis court. Now, Nick Kyrgios is setting his sights on an entirely new arena: the beer industry.
Known for his unapologetic authenticity, bold personality, and a flair for breaking conventions, Kyrgios has always been a divisive figure. Love him or hate him, he’s channeling that same unfiltered energy into Stryda Brewing Co., a brand that thrives on innovation, disruption, and community.
What’s more, the brand is inviting everyone and anyone to become part-owners, recently launching a public funding campaign through the crowdfunding platform, Birchal.
Stryda Brewing Co. says it isn’t just another beer brand—it’s a cultural statement. With community at its heart, Stryda aims to blend exceptional beer with immersive experiences, aiming to redefine how Australians connect over a drink.
Last month, the beer company made its first major move by acquiring the Wagga Wagga brewery in New South Wales, a local favourite. And this, the company says, is just the beginning. With plans to build a network of venues, partnerships, and a line of merchandise, Stryda is carving out a bold identity that mirrors Kyrgios’s rebellious and dynamic spirit.
That influence runs through every aspect of Stryda’s offering. Like Kyrgios, its flagship lagers are bold yet approachable—preservative-free, easy-drinking, and affordable. The 4.4% ABV lager delivers a full-flavoured experience, while the 2.2% ABV option offers a lighter, low-calorie alternative without sacrificing taste. New products are already in the works, promising even more excitement for beer lovers.
Stryda says it isn’t just about beer; it’s about creating a movement. From hosting immersive events to sponsoring community sports, the brand is fostering connections and making beer a part of shared experiences.
Stryda Brewing Co. and Nick Kyrgios are making a big statement. Together, they describe the beer as having an edge, a purpose, and being a brew that unapologetically breaks the mould.
Advantage, Kyrgios.