An Australian start-up is set to take its innovative virtual Pilates business to the global stage.
Perth-based start-up, Pronto Pilates achieved a milestone in 2024, securing the most successful equity crowdfunding campaign of any Australian business this year. Through the OnMarket platform, the company raised an impressive $1.64 million, attracting 488 new investors eager to support its vision.
Co-founded by Steve Anson and Emma Shelton, the fitness startup plans to leverage this funding to fuel its ambitious global expansion. Over the next four years, Pronto Pilates aims to launch 1,000 studios across Asia-Pacific, Europe, North America, and the UK, revolutionizing the fitness industry with its innovative, virtual Pilates studio model. 
“The new funds will accelerate our growth especially international markets with Singapore, New Zealand and the US on the plan for launch in Q1 2025.”
Pronto Pilates Chief Executive Steve Anson
Pronto Pilates delivers a revolutionary fitness experience by offering in-studio, “teacher-less” reformer Pilates classes, where members follow pre-recorded sessions led by qualified instructors displayed on-screen. This model enables members to enjoy high-quality workouts on a budget, without skipping on the expertise that pilates instructors have to offer.
Currently operating in 15 locations across Australia, including Perth, Sydney, Melbourne, Adelaide, and Brisbane, Pronto Pilates has become a standout disruptor in the health and wellness industry.
The company offers over 70 unique classes, running continuously from 5:15 am to late evening, with classes costing as low as $5 per class. This low-cost, accessible approach is set to be a disruptor in the health and wellness space.
Steve Anson
“I wanted to create an alternative that was affordable and accessible for all, leveraging my tech and business expertise to disrupt an industry that had obvious flaws. The class styles, pace, cues and moves are created with our members in mind, to give them a quality workout with little to no risk.”
The start-up launched its first virtual studio in December 2022 and has experienced exponential growth since opening its doors. Pronto Pilates now serves over 6,000 members across Australia.
